The YouTube Effect: Driving Results with Intention

Friday, February 3, 2023 11:30 AM to 12:15 PM · 45 min. (Canada/Eastern)
Cogeco Fund Room


While the entertainment industry continues to evolve, it’s clear that digital has become a critical piece of the distribution package. But as new players emerge and viewer trends shift, how can hitmakers find incremental avenues to drive growth and revenue? In this session, hear from media powerhouses on their strategic use of YouTube to gain global success, and gather insights on how content producers can drive results with intention.

- Moderated by Andrew Peterson, Head of Canada, YouTube.

Click here for CART audio to text.

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