YouTube: The new frontier for storytelling and fandom

The rules of the entertainment industry have changed. Audiences are flocking to digital platforms like YouTube, drawn by seeing themselves and their interests reflected on-screen and the ability to engage with their favourite shows and personalities on a deeper level. This shift is creating a new paradigm for storytelling and fandom. YouTube’s Stephanie Wilson Chapin will explore this revolution, sharing insights into the platform's explosive growth, the power of its creator community, and the future of entertainment in a world where the audience is in control. Learn how shows that are digital-first and embracing digital creators are building global audiences, and discover the strategies that can help your content thrive in this new era.