Harnessing the power of YouTube's global stage

YouTube is more than a platform—it’s a global stage where content creators are experimenting with new forms of storytelling. The world’s most successful creators aren’t just making videos; they are mastering new formats and building global fanbases in real time. In this session, leading Canadian creators pull back the curtain on how they experiment with storytelling and turn passive viewers into active communities. Join us to learn how “creator-first” strategies can help producers amplify their IP and reach a borderless audience.

Moderated by Stephanie Wilson Chapin, Strategic Partner Lead, News, Sports & TV, YouTube Canada.