Discoverability 2.0: Building a stronger screen ecosystem

Discoverability 2.0: Building a stronger screen ecosystem

Friday, January 30, 2026 9:00 AM to 9:45 AM · 45 min. (America/Toronto)
Provinces Ballroom (4th floor)
Session

Information

The CRTC released its new Discoverability Report earlier this month, and the Canadian screen sector is bracing for important shifts in how content is found, measured, and supported. This timely panel brings together a cross-section of producers, broadcasters, and research experts to unpack what the industry expects, what’s at stake, and how creators can position themselves for success.

Moderated by Nicole Matiation, Audiovisual Sector Lead, Nordicity.

NordicityNordicity is a leading consulting firm specializing in strategy, economics, and policy for the creative and cultural sectors. With more than four decades of experience, Nordicity is a trusted partner to the film and television industry, providing funders, producers, broadcasters, governments, labour organizations, and industry associations with expert insight, practical strategies, program design, and impact assessment. Since 1979, Nordicity has supported the evolution of screen-based industries, helping clients navigate complex policy environments, shifting market dynamics, and rapidly changing production and distribution models. Today, the firm is home to a team of more than 30 experts working across industries, disciplines, and continents, bringing together deep cross-sector knowledge with rigorous research and grounded, real-world insight. Nordicity’s work spans the full film and television ecosystem. The firm has led economic impact assessments; evaluated and designed funding programs and tax credit frameworks; developed export strategies, labour market development strategies, and sectoral roadmaps; and supported organizations in articulating the economic, cultural, and social value of screen-based storytelling. For over 20 years, Nordicity has authored the annual Profile – the most comprehensive compilation of economic statistics on the Canadian screen-based production industry – on behalf of the Canadian Media Producers Association (CMPA). Nordicity brings an international perspective while remaining closely attuned to local contexts and production realities. The firm has worked across Canada and the world, having collaborated with clients such as the CRTC, Canada Media Fund (CMF), the Disability Screen Office, IATSE, ACTRA, the Directors Guild of Canada (DGC), Quebec Film & Television Council, Telefilm Canada, the British Film Institute (BFI), Arts Council England, Screen Scotland, and the Malta Screen Commission. The firm’s work is grounded in evidence and focused on delivering insight that is practical, relevant, and built for use. Known for its refreshingly human approach, Nordicity maintains a long-standing commitment to strengthening the screen sector through informed decision-making and sustainable industry development.

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